- Marketing = Selling my company's value proposition/offer (and not a product) to kirana stores in slums of Mumbai! Now, not even Kotler can help me with that.
- Operations= Spending twelve hours in the Goods Receiving Area with truck drivers for company.
- Strategy= Making ppts with interesting charts and diagrams and talking GAS ( similar to the "we are selling an offer and not a product mentioned above)
Friday, September 30, 2011
Thursday, September 8, 2011
It was sometime in Jan 2010 that Ifirst heard about SELCO. One our alumnus, Thomas Pullenkav was on a panel which was discussing social entrepreneurship during IRMA’s B school fest Udaan.
Thomas was one of the first employees of SELCO. His talk on his (then) company was fascinating. After the panel, SELCO was an organization everyone wanted to intern at for the summers. However, some practical difficulties ruled out SELCO for me. Their stipend minus accommodation in
SELCO again came up when a doctoral student at IRMA gave a lecture on social entrepreneurship. SELCO was used to discuss the issues surrounding scaling of a “social enterprise”. In one more panel discussion, Prof. Sriram pointed out the stringent process that Harish Hande followed in accepting capital from various sources particularly the for profit venture funds. A case study in the rural marketing class drove home the point that SELCO’s business model was something that had many people fall in love with it.
Therefore I was extremely happy when news about Hande receiving the Magsaysay award reached me. That he has received this honour in a short period of time (SELCO has been in existence since 1995) is an indication of the wonderful impact that he has had on the communities whom he sought to serve when he set up SELCO.