"What have you specialized in?" is a common question that people ask freshly minted MBAs. The answer to that one is usually marketing, operations, HR, finance, etc. Some even specialise in strategy! However, once you pass out from a B school and enter an organisation reality hits you! The above management functions take on a whole new meaning. This is roughly what they mean to me after having been in an organisation for 4 months.
- Marketing = Selling my company's value proposition/offer (and not a product) to kirana stores in slums of Mumbai! Now, not even Kotler can help me with that.
- Operations= Spending twelve hours in the Goods Receiving Area with truck drivers for company.
- Strategy= Making ppts with interesting charts and diagrams and talking GAS ( similar to the "we are selling an offer and not a product mentioned above)